Ugh. Do I have to admit this? OK, I’m on Facebook. I was checking my Facebook page today to see what kind of dorky shit the people I know who have Facebook pages were doing and I happened to spy a teensy little ad in the column to the right of the page. The ad was for a place called Dimples Kids Spa (nice name — pardon me while I puke), which is located in Brooklyn Heights. I love New York sometimes, but I really hate it sometimes too. If someone can come up with a disgusting, insulting way to part people and their money, it’ll happen here first. This place has been open for a bit, so I’m sure there’s something similar in LA by now, but whatever. New York is the world capital of offensive profligacy, the city that offers the rich asshole the largest variety of opportunities to communicate the fact that she/he is evil by doing things like pissing off to eat a $1000 ice cream sundae after blindly waltzing past a woman begging for change for some corporate shit-burger with no nutritional value. And what better way to tell the world and all of its poor people that they can collectively huff a dong than to throw hundreds of dollars away on spa treatments for children?
Hence we have Dimples Kids Spa. If you live in Brooklyn Heights and just can’t figure out how to waste your money quickly enough, toss your kid into your Orbit Baby Infant Carrying System (MSRP $900), stop off for an $8 non-alcoholic beverage, and then drop her ass off for a spa day (drop your son off at the park where he can exercise and develop coordination and motor skills). At Dimples, your little girl can “indulge” in hair, nail, and facial services, and they even do parties! Their services include temporary tattoos (what your daughter really needs is a temporary lower back tattoo), manicures, pedicures, chocolate facials, strawberry honey facials, hair braiding, hair styling for the “evening” (you know, for all of those black-tie events), and flat-ironing. Because nothing looks less sexy on a kid than wavy hair.
What the fuck!?!?!?!?!?!?!
Has everyone lost sight of what spas (massage services notwithstanding) and salons are really about? They do nothing other than enable women to waste their lives and money striving for the ever-elusive beauty standards that our society sets up for them. And whence do those standards derive? From boners. Salons and spas exist to help women increase the number of men who want to fuck them, and that’s it. All of this bullshit about “self-indulgence” and “empowerment” and “me time” is fucking absurd. I mean, sure, it’s a good idea, if you have to waste several hours a week on your appearance, to make the wasting of those hours as pleasant as possible, but women wouldn’t do any of that shit if we weren’t told that we are blowing it as human beings if we don’t look like gold-dusted, semi-moist cartoons.
The fact that the average woman’s idea of the ultimate way to spend a day so often involves hundreds of dollars’ worth of beauty treatments ought to show you that there’s something seriously amiss with femininity, our cultural ideas of what’s sexually attractive, and capitalism. Feminity is a fucking jail sentence, not an “indulgence.” It requires that we sacrifice our time, energy, and self-worth chasing a goal we’ll never reach, the goal of being adequate as human beings when “adequacy” for women means hotness and when the definition of what’s hot changes every second. Our social construction of what is attractive binds women into a never-ceasing downward spiral of self-hatred and doubt, because our social construction of what is attractive springs from misogyny and is abetted by capitalism. Capitalism doesn’t work if we have a sense of “good enough,” and the entire world of marketing and product development exist to remind us that there’s no such thing as “good enough.” We don’t have enough shit, we aren’t hot enough, we haven’t put forth the effort or spent the money that we need to. We have to take that next step on the staircase to nowhere in order to be a little bit less worthless.
I have a good idea! Let’s introduce our daughters into this fucking mess as early as possible so that they’ll never have a chance to escape it! Let’s make sure that they learn that their lives ought to revolve around how much sexual attention they can get from men, and quick! Get ‘em started on mani-pedis, facials, and the idea that the natural texture of their hair is an abomination as early as possible. It shouldn’t be that hard to convince a female child to accompany mom to the salon in the current Pepto-Bismol environment young girls are forced to live in, just tell her there’ll be lots of pink shit and that she’ll feel like a princess. Of course it’s not inappropriate to sexualize a 6-year-old and to encourage her to objectify herself. It’s good, clean mommy-daugther bonding action!
For those of you new moms, Dimples Kids Spa has an even better option. They do baby mani-pedis, so you can get your daughter onto the femininity track as a baby so that, by the time she’s five, wearing nail polish and having facials will come as naturally to her as tilting her head and pretending to be stupid and dainty when men talk to her. Hey, if you don’t get her used to the idea early on that she exists on this Earth to be looked at and lusted after, she might get the foolish idea that she’s a human being, and we all know that leads to disappointment, frustration, and a sense of unfairness — and then on to FEMINISM! And we wouldn’t want that. Men don’t want to fuck feminists, and if no one wants to fuck you, what power have you got as a woman?
Wake up, you fucking dupes. If not for yourselves, then for your daughters. I understand that as things are, sex appeal is one of the few sources of power that women have, but it doesn’t have to be that way. We don’t have to allow our worth as human beings be determined by advertisers, by the fashion industry, by how much male lust we can garner, but the only hope we have is that we start teaching young girls the right things, and the right things don’t include chocolate facials. I didn’t start hearing that it was my responsibility numero uno to put shit all over my face, fingers, and hair every day in service of the fuckability mandate until I was an adolescent. As such, I stood some chance of seeing it for the inconvenience and outrage that it is. Had I been coated in face masks and nail polish at the age of 6, I’d have stood absolutely no chance, especially if the coating took place in a cutesty party environment and if it was presented as a bonding experience with mommy.
If anyone wants to toilet paper this place, send me an e-mail.