The period from 1997 to 2002 was definitely the nadir of American culture, and there was no worse place to witness the depths of stupidity the entertainment industry was able to inculcate in the public than Los Angeles. I lived there from late 1998 to 2004, a period that saw half the city’s population face the dilemma of whether to set oneself up at one of the infinite points along the Swingers-to-rockabilly continuum or to shoot all the way past rockabilly, buy a stupid hat and an early model convertible sedan, and get down with the Rob Zombie/Sunset Boulevard Guitar Center/Dave Navarro scene. The other half had to decide between house music and trance. It was real fucked up.
The music scene in town consisted of geriatric swaggarts like the members of Velvet Revolver in leopard printed rayon shirts and flavor savors attempting to resurrect the late-80s hair metal scene for audiences with excessive tattoos who were there the first time and were having just as hard a time as the bands were letting it go, bands made up of other geriatric swaggarts attempting to latch onto the rap rock fad in order to try (and fail) to avoid irrelevance, dance clubs that made the ones in Night at the Roxbury seem sophisticated, and a few bands attempting to create an LA “indie sound” out of the derivative dregs of other cities’ dead garage rock scenes.
I suppose it could have been worse. I could have lived in a suburb somewhere outside of California where people were paying money to see the Barenaked Ladies and the Fun Lovin’ Criminals. I could have been aware that the movie The Big Hit existed. Instead, LA afforded me the chance to avoid knowing anyone who talked about attending Woodstock ’99 or thought the Deftones were the most countercultural shit out, but at a fairly high price: living at the center of the production of the means for national befuddlement, a center to which women and men flocked from all over the country to humiliate themselves in order to participate in that befuddlement.
The late 90s and early 00s witnessed the rise of totally pointless and absolutely thoughtless raunch in nearly every realm of popular culture, as evidenced even in movies like Election that (Davetavius claims — and I doubt) had the potential to be clever but were ruined by disappointing, demoralizing sexual references that were neither necessary nor clever, and were more often than not cruel (and I can’t think of a single other movie released in those years that anyone could even claim had the potential to be clever). Everywhere one looked, there was a video of Fred Durst telling someone to touch his balls and touch his ass, there was a clip of Tommy Lee porking Pamela Anderson, there was a Hustler mega-store opening up next door to Tower Records, there was a guy coming up with a novel way to make himself rich off of the misguided desires of young women for attention in a world in which celebrity was morphing into the only worthwhile pursuit in life and something that one gained by any humiliating means necessary.
The tsunami of degrading stupidity that we now find ourselves drowned in started in LA, and I was there, man. I totally saw it all happen. I wish I could say that about something other than the beginning of the era of the contemporary wave of cultural pornography saturation, but alas…
Like I said, it was real fucked up. Fucked up to the extent that even the efflorescence of hipsterism from 2002 until the time I left town was a relief. I’ve been back here and there since, including for a bit of an extended stay last summer, and it has changed some. The exuberant embrace of Larry Flynt as the city’s mayor of edginess has given way to a general acceptance among everyone in town of the fact that porn is everywhere and that even most of those who balked at the vulgarity of the Hollywood scene ten years ago have given up trying to beat anyone and joined. Few people still have the tolerance for the brazen idiocy of the Durst Era, which has caused the city to settle down a bit, but porn culture is insidious and has made itself at home in LA as a whole — rather than just Hollywood and the valley, as was the case before the mid 90s and the Internet porn boom — to such an extent that one can now treat one’s entire family to a fine dining experience at Pussy the Restaurant in the Century City Mall.
The Century City Mall, despite sitting at the center of the ugliest set of buildings below the Cahuenga Pass, is a fairly high end and comprehensive shopping and entertainment complex, but it was lacking an overpriced Porn Chic/Mexican fusion establishment. No more. Now there’s Pink Taco, a cutting edge LA Chicano culture-themed food studio miles in LA traffic away from both the Hustler “boutique” and the Seventh Veil, where one can indulge in drinks such as the Pink Panties and the Pinche Boboso (fucking creep) for only about ten dollars and score a taco platter in a city awash in excellent $1 tacos for merely $25, all while immersed in the Chicano-as-fuck ambiance created by lowrider bicycles, sad clown airbrush paintings, and (probably) waiters dressed as vatos.
No one has ever accused any joint at the Century City Mall of sitting at the apex of sophistication (rather than tastelessly ostentatious wastefulness), but a restaurant named after a juvenile vagina reference doing so well there as to expand to the far more expensive real estate on the Sunset Strip ought to convince just about anyone that porn culture is, indeed, a reality.