Before I proceed, I would like to announce that the independent coffee shop from which I will dispatch this post sells a “light bodied” coffee called Dirty Nekkid Lady.
A reader by the name of Gaffa moseyed on by here t’other day, shortly after I had published my Dr. Pepper Ten™ post, to inform me that she (I’m assuming Gaffa is a she, since women are the default humans, according to me) feels frustrated and disappointed in my recent choice of post topics:
There’s the law Congress is trying to pass about no longer requiring Catholic hospitals to at least transfer women to another hospital in cases of medical emergencies rather than perform abortions; there’s Scott Brown’s pronouncement on the fuckability of Elizabeth Warren, and there’s the NYPD mace-ing of women who were simply watching the Occupy protest, and all you can bring yourself to blog on lately are Avatar, Diet Dr. Pepper, and Slim Jim ads? Really?
Most people bristle at being told what they should be writing about, but I initially felt like a terrible feminist, probably due mostly to the fact that I haven’t written much in the last few months, but also because at least some of the people who read my blog apparently find what I choose to write about trivial. I have a lot of reasons for not writing as much as I used to and am still working out where this blog as a whole is going and why, but I’m not all that worried about explaining any of that right this second. What I am interested in doing, however, is explaining my choices with regard to post topics, as it appears I haven’t been clear enough in illustrating just why I think stupid movies and shitty commercials are such a BFD. I mustn’t forget that I write this blog in order to build a movement, not to have a radical feminist intellectual circle jerk with people who are already familiar with the theory that underlies my flip phrases (not that I don’t enjoy radical feminist intellectual circle jerks).
As to the suggested alternative topics, I don’t make a habit of writing about US electoral politics — even when politicians prove that they are misogynistic wangs — because US electoral politics is a professional wrestling league designed to distract the public from what genuinely warrants attention and energy (my somewhat recent post on the Anthony Weiner fracas notwithstanding, though that post has as much to do with just how ridiculous a distraction electoral politics is as with my opinion of Weiner and his wiener). I don’t write about abortion all that often because I’ve said all I have to say on the subject and am aware that the right to safe and legal abortion is constantly under siege, and because every liberal feminist blog covers every abortion story that emerges, mostly satisfactorily. And cops macing female protesters, though it is of course fucked up, is the kind of thing Liberal Dude protesters will blog about plenty in an attempt to “get pussy” by pretending to chivalrousness.
This might disappoint Gaffa (and probably several other people), but I will likely continue to do what I have done since the advent of the ‘chine, which is, among other things, write about popular culture (including porn, BDSM, entertainment media, and marketing) and the ways in which it reflects and shapes societal misogyny. I will do so for two reasons. First and least importantly, writing about popular culture affords me the opportunity to entertain myself and (so I hear) a few others. Second, I actually believe popular culture to be chiefly to blame for the continuation of misogyny. The fact that we have gendered diet sodas might appear trivial due to its brazen absurdity, but people are going to buy Dr. Pepper Ten™, billions of people have uncritically absorbed the ridiculous messages Avatar™ managed to communicate, and men are going to eat poisonous sticks made of lips, assholes, and chemicals because they hate everything associated with femininity so much that they’re willing to eat Slim Jims™ when they’re told that Slim Jims™ will save them from faggotry.
It is essential to understand why these chunks of cultural detritus that we, the non-befuddled, rightly identify as absurd manage to influence the behavior of the general public. My view, derived chiefly from my understanding of radical feminist and anti-imperialist theory, is as follows:
In order for a hierarchy to exist, one must be able to identify who belongs to which status group. That is usually accomplished by defining a subordinate group (or groups) in relation to the dominant group. As in, dominant group A claims to exhibit characteristics X, Y, and Z, so subordinate group B is purported to exhibit characteristics L, M, and N, which are usually the opposite of or “complementary” (the language of hierarchy apologists) to characteristics X, Y, and Z. But difference alone doesn’t make a hierarchy, so the (real or purported) characteristics of the subordinated group are devalued in relation to the characteristics of dominant groups and are generally derided. In the case of gender hierarchy, for example, the prevailing ideology is that men are strong, women are weak; men are rational, women are emotional; men are high-minded, women are petty, jealous, and vain, etc. In order for male (or white, or Anglo-American, or upper class) supremacy to continue, the members of the dominant group are taught that they must do everything within their power to distance themselves, by means of whatever markers possible, from the subordinate group. Because women and men within the same social classes interact and, indeed, live in the same households in most cases, boys and men must go to much greater lengths to disassociate themselves from people they exist in such close association with. Hence, boys are inundated from a very young age with lessons on how to avoid what are most likely natural human behaviors (crying, displaying compassion and emotions other than anger, and so on) because such behaviors are deemed “feminine.”
There is a reason that little boys loathe pink while little girls either like or have neutral feelings about blue. There is also a reason that boys put “NO GIRLS ALLOWED” signs on their hideouts while little girls don’t shun boys — and then only do so half-heartedly — until they perceive that boys dislike them and react accordingly.
Coca-Cola™ and Con-Agra Foods ™ (the makers of Dr. Pepper Ten™ and Slim Jim™, respectively) and the ad outfits that work for them don’t likely have a nuanced, lucid, or even conscious understanding of how and why these mechanisms of identity differentiation and hierarchy affirmation work, but they know they exist. And being corporations, which are entities characterized by absolute amorality, they use the tools available to them to attain their only purpose, which is profit. By taking note of men’s perceived need to disassociate themselves from women and the misogyny from whence that perception arises, these corporations both reflect the level of woman hatred that characterizes contemporary American culture and solidify (and, in my view, increase) it.
Next time I find myself here at the Dirty Nekkid Lady-pushing coffee house, I will further infuriate those who want me to stop talking about Dr. Pepper Ten™, Slim Jims™, and stupid movies by using all three to elucidate my theory of emergent neo-masculinity that relies upon the extreme rejection of the survival instinct in excruciatingly verbose detail, and by finding the most ridiculous possible means by which to relate Avatar™, DP10™, and Slim Jims™ to my hypothesis as to the origins of patriarchy itself!